Packaging Natural Cosmetics in Eco-Friendly Jars

With the organic and all-natural movements continually expanding their reach, consumers are increasingly likely to purchase cosmetics that use fewer dyes and chemicals. This increase in demand has allowed a number of new organic luxury brands to enter the fray. You too could introduce your natural cosmetic products to this growing market, but you will need the right cosmetic packaging design to ensure that your product fits the quality and aesthetic expected from modern cosmetic packaging. Here we’ll go into why Earthwise Packaging eco-friendly containers and jars could be perfect for your natural cosmetics brand.

Environmentally Friendly Jars for Natural Cosmetics

Choosing the container for your cosmetics might seem like the easy part, but there are a number of factors that you will need to keep in mind if you expect to be competitive. Safety, sustainability, and cost are the primary elements that you will need to consider for the best effect. 

The safety of your packaging design will be dependent on the jar’s durability and the inclusion of a tamper-evident seal. In most cases, sustainable plastic jars will be the best option. They’re resistant to breakage and offer a wide variety of shapes and sizes. It is also easy to outfit them with additional safety features, such as airtight foil seals or perforated shrink bands. These features give your customers definitive proof that the product has not been opened since it was sealed, which results in a high level of customer confidence. 

Even if the sustainability of your packaging may not matter to you as an individual, demographic groups that are more likely to purchase organic and natural will certainly take the sustainability of your packaging into account. By choosing more environmentally friendly packaging and labels you can show potential customers that your company shares their values. Just be sure to include that information on your labels for the best effect. 

Cost is certainly one of the most important factors to consider when it comes to packaging. By using low-cost packaging you can increase the profit margins on your products or choose to sell the product at a lower cost to compete with other luxury cosmetic products. Earthwise Packaging offers wholesale products that are made in the USA for the perfect mix of cost-efficiency and quality. With all the money you’ve saved, you’ll have what you need to invest in a unique label that truly represents your product.

Labels for Natural Cosmetics

Your product’s label is where you get to really show potential customers what your product is all about. As an organic or natural product, the expected verbiage should definitely be listed on the front of your label beneath the product’s name, but you can also emphasize the natural qualities of your product by choosing colors and images that evoke the natural beauty of your ingredients and product itself.

Of course, all of this can take up a lot of space, and traditional labels can easily look cramped. In these cases, a shrink sleeve with a tamper-evident band is typically the best choice for the producer and the consumer. Due to the fact that shrink sleeves cover the entire surface area of your jar, they are able to provide more complete coverage of the product, giving your designer all the space they need to create the label design that will best serve your product line. 

Creating a Space for Your Cosmetics Product

With a smart cosmetic packaging design and a label that speaks to your consumer’s needs, your product will be able to stand on its own.

If you are a company or business looking for containers or jars for your product, Earthwise Packaging would love to work with you. Earthwise Packaging is a USA-made manufacturer of packaging products and we urge all companies to make the switch to more environmentally sustainable packaging.