Packaging and Branding Vitamins in Plant-Based Plastic Jars

All over the world, health and fitness are visual markers of success. We associate a person’s health with self-discipline and drive. Given that fact, it is no surprise that the nutritional supplement industry has taken off in recent years.  The unfortunate downside to the increase in interest is that competition is stiffer than ever. We at Earthwise Packaging believe our plant-based plastic jars can be the solution. If you want your product to compete, then you need to know exactly how to maximize the customer’s experience without sacrificing quality or safety. 

Market research shows that Americans are actually willing to pay more for products that use sustainable packaging made in the USA. It may be counterintuitive to some, but American consumers care that the companies they support share their values. By purchasing products that use sustainable plastic jars made domestically, consumers feel that they are personally contributing to the future as well as the United States economy by supporting a company that shares these values. 

Labels for Vitamin Jars

People are highly visual, and a plain sticker label just doesn’t cut it in the nutritional supplement industry anymore. In the current market, it isn’t enough to sell a vitamin. You have to sell a lifestyle. As a result, it is more important than ever to use branding that targets a specific portion of the market. Colors, fonts, and creative product naming are central to this mission. Unfortunately, standard sticker labels are rarely up to the challenge. This may explain why so many manufacturers are switching to shrink sleeve labels as a durable alternative. 

Shrink sleeves maximize the surface area allotted for your branding by giving you 360-degree coverage. Your custom shrink sleeves are fitted to the containers of your choice by using a steam tunnel that gently applies heat to your empty vitamin bottles and the sleeves placed around them. The sleeve shrinks around the bottle, creating a tight seal, and bringing your customized design to light. As an added bonus, your branding is actually printed on the inside of the sleeve, making it resistant to scuffing during transport. 

Improving Quality and Safety for Vitamin Jars

Although the visual aspects of your packaging are clearly important to consumers, so are quality and safety. Child-resistant jars are the industry standard, but you can increase consumer confidence by taking their safety seriously. This can be achieved in two ways, either through using foil-sealed jars or by including a tamper-evident shrink label. Both packaging choices are designed to make it obvious if the product has ever been opened prior to purchase. It is a small change, but it is enough to ensure your customers that you are taking their safety seriously. 

In regard to quality, plastic jars have long been the standard. However, earlier dependence on petroleum-based plastic can now be put aside in favor of sustainable plant-based plastic jars, which seems to be the general direction that companies will have to go to in the near future.

Making the Change to Plant-Based Plastic Jars

It sounds like a lot, but it actually is pretty easy to make your product more appealing to your chosen customer base. Shrink sleeves and plant-based plastic jars for vitamins are both low-cost packaging products and require minimal investment. In most cases, you can easily obtain sample containers from different manufacturers to ensure quality. Then all you need is an ambitious graphic designer and a goal. 

By purchasing this packaging wholesale, you will markedly decrease the cost of your packaging, passing those savings onto your investors. At the end of the day, improving the quality and safety of your packaging is the best way to ensure that you stay relevant in this highly competitive industry.