How to Package and Brand Body Butters and Body Scrubs in Sustainable Plastic Jars

Body butters and body scrubs are the basis of any decent self-care routine. As a result, demand for body butters and scrubs has remained stable over the last couple of decades. Newer products have been introduced in addition to these bathroom staples, but the relatively high-profit margin has guaranteed that these products won’t be disappearing from anyone’s line-up any time soon. 

That being said, there is definitely room for body butters and scrubs to evolve. Today the most popular body scrubs and butters illustrate that these age-old classics are about to get a serious make-over. Popular ingredients like caffeine, red wine, rice milk, and high-end seed oils have woven their way into body butters and scrubs to create a unique experience that you could have only found while visiting the most exclusive resorts just a few years ago. 

These new ingredients have helped to reinvigorate people’s interest in these beauty products, inspiring customers and DIY-ers to experiment with new scents and natural additives. Thanks to the evolution we’re seeing in the market, now is an ideal time to get your own product ready for the shelves. 

Where to Start

Once you have a quality product that has been approved for its intended use, it’s time to think about packaging and branding. There are a number of ways to approach this process depending on your target customer base, but lightweight plastic containers tend to work best as the base for the packaging. 

Most manufacturers prefer shallow tubs with a wide base. This allows you to use thicker ingredients for a truly exquisite experience and gives your customer the ability to dip right into the tub with their fingers or chosen application tool. As a result, they can scoop up as much product as they need and use up every last drop for ultimate satisfaction. 

Of course, the fact that so many manufacturers use a similar profile for their body butter containers and body scrub containers means that you need to find ways to stand out. A high-quality sustainable plastic jar made in the USA is definitely a start, but visually interesting branding is what will really make your product leap off the shelves. 

The Branding of Butters and Scrubs

Amber plastic jars and other unique wholesale jars can help to form the basis of your branding, but the label will do most of the heavy lifting. Stickers are ok if you’re selling to friends or at a local farmer’s market, but they aren’t a good option for growth. If your product is going to be shipped or sold in a store, then you need a more durable option for your label. 

Shrink sleeves are the ultimate labels for creating a clear brand for your product. They are scratch-resistant, durable, and you can even add a tamper-evident band for extra consumer confidence. With their 360 degree coverage, you can include all of your ingredients, the benefits of your particular product, and you’ll still have all the space you need to create an evocative label that is sure to catch customers’ attention. 

Expanding Your Reach

Once your body butters and body scrubs begin to gain traction, it’s easy to expand your product line using the same packaging and branding tools. Sample containers are perfect for lip scrubs and sugar scrubs. You won’t be able to fit a lot of branding onto these small plastic containers, but with a custom shrink sleeve band, you’ll be able to include enough from the original sleeve to make it recognizable to your now loyal customers.