Branding Supplements in Plant-Based Plastic Jars with Shrink Sleeve Labels

According to the Council for Responsible Nutrition, the nutritional supplement industry was worth $122 Billion in 2016. Since then, it has continued to grow, with recent estimates exceeding $123 Billion. This sustained growth has attracted plenty of attention. New products are brought to market every day, boasting exciting ingredients and promising results. The biggest problem remaining is figuring out how to stand out. Earthwise Packaging believes your brand can benefit from shrink sleeve labels and sustainable packaging.

Acknowledging Your Customer Base

Clean living is seeing a major boost in popularity. It is one of several factors driving the market forward. However, if you’re going to really appeal to your customer base and expand your market share, then you have to critically analyze who your customers are. 

The data will vary slightly based on your product’s current image, but there is one thread that ties them all together. Modern consumers are more concerned than ever about their carbon footprint, and they will actively support manufacturers that take sustainability into account. 

In order to grab the attention of potential consumers, your product will need to check a number of boxes. 

• Is your product visually compelling?
• Is your product sustainably sourced?
• Is your product sustainably packaged?
• Is your product made in the USA?
• Does the price point match your consumer’s expectations?

Fortunately, shrink sleeve packaging designs make it much easier to meet at least four of those standards. 

The Power of Shrink Sleeve Labels

Shrink sleeves are a relatively new form of supplement packaging, but they are the only option for a company that is looking to embrace low-cost, sustainable supplement containers that are guaranteed to catch the eye. Unlike traditional sticker labels, shrink sleeves allow your marketing team to completely encapsulate your product with your branding. The graphics are printed on the interior of the sleeve, making your label scuff-resistant. Then the sleeve is sealed onto your supplement jar using a specialized steam tunnel. This seal is so complete that a perforated edge can easily be added to give your product a tamper-evident lid.

In addition to being your graphic designer and safety consultant’s dream come true, shrink sleeves are more easily recycled and cost-effective. PETG (polyethylene terephthalate glycol-modified) is one of the most common materials used by shrink sleeve manufacturers, and it is highly recyclable, especially when compared to other labeling products. When paired with a sustainable plastic jar and purchased wholesale, shrink sleeves offer an option that is friendly to both your customer and your bottom line.

Converting Your Supplement Brand’s Label to Shrink Sleeves

Converting your supplement packaging to shrink sleeves is actually a pretty simple process. To get started, all you have to do is choose your supplement bottles and labels. You may choose to have your label designed in-house, but most shrink sleeve companies offer customized design services. From there, your decisions will depend on the size of your operation. 

For large manufacturers, it makes sense to have your product packaged in a designated facility. Professional steam tunnels may be needed. However, for smaller manufacturers, a small table-top steam tunnel may be more than enough to suit your needs. In fact, with CoolJarz’ Shrink Sleeve Labeling and Batch Info System you can easily take control of the entire design and packaging process.